TV Commercials

“It keeps going, and going, and going…” Who could forget Energizer’s drum-playing rabbit TV commercial that easily captured a lot of viewer’s attention, especially children, with its famous line being repeated over and over.  It was definitely a simple yet very effective TV commercial, with the power of reminding consumers what brand to buy when in a store’s counter and purchasing batteries; particularly those with their kids saying “let’s buy the rabbit …” and goes on with the commercial’s famous lines.

TV commercials are definitely a very effective way of selling products, services, organizations, and ideas.  The fact that millions of people watch the TV for more than a few hours everyday makes it a very effectual means of reaching more people and making an impact to prospect consumers.  Although it may be a rather expensive way of presenting a product, its return on sales are often three-folds than what was spent on the TV commercial.

The majority of TV commercials are produced through an advertising agency, and the airtime is bought from a network or channel, in exchange for a programming sponsorship.  These days, sports events, dramatic entertainments, and even the news, as well as different information programs, are intended to create profits for the companies whose products are featured through TV commercials.

It is undeniable that TV commercials are indeed big business. It’s the most influential mythmaking and personalizing type of advertisement.  A thirty-to sixty-second TV commercial is a very essential part of a network TV’s programming; its impact could be compared to that of the filters of drama, personality, and home.

Like any other form of commercial, TV commercials create “images” in the minds of consumers and endorse products; however, it does more than simply that.  Progressively, TV commercials have lent its method, particularly the approach on “image” packaging, to all aspect of life. 

Today, powerful TV commercials can also make folk heroes, as well as renew the careers of previous celebrities.  Although a lot of TV commercials would usually involve a popular artist to catch the viewer’s attentions, some of the most successful TV commercials have also been on the basis of captivating the hearts of its audience through the aura of family, patriotism, humor, winning, and fun.

TV commercials make prevailing impressions to viewers; they do more than just endorse products, they influentially frame products in and ideological structure that embodies cultural beliefs and values, making it one of the most efficient ways of advertising.